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Jennifer Aaker
General Atlantic Professor and Coulter Family Fellow 2020-2021, Stanford Graduate School of Business
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In the News
Redefining Success: Adopt the Journey Mindset to Move Forward
Stanford GSB Insight | August 2019
MBA Professor of the Year
Poets & Quants | January 2019
Why Funny Leaders Are Better Leaders According to 2 Stanford Professors
Inc. | February 2018
Humor in the Workplace
Gentry | September 2017
People Fall off a 'Humor Cliff' When They Start Working — and It Impacts Your Career More Than You'd Think
Business Insider | July 2017
Science Has Found a Trick to Get the Most out of Positive Thinking
Business Insider | July 2017
Humor is Serious Business
GSB Insights | July 2017
In 2017, Pursue Meaning Instead of Happiness
New York Magazine | December 2016
How to Find More Time
New York Times | March 2015
Time is Money - When Goals Conflict
RSM Discovery | February 2015
Two Easy Ways to Feel Like You Have More Time
New York Magazine | February 2015
Why Time Sometimes Seems To Stand Still, And Why It's So Good For Us
The Huffington Post | February 2015
Why We Pay to Save Time
GSB Insights | December 2014
The Psychological Comfort of Storytelling
The Atlantic | November 2014
Not Everyone Wants to Be Happy
Scientific American | October 2014
Stanford Psychologist Explores How Meaningfulness Cultivates Well-being Over Time
Stanford Report | October 2014
Science of Storytelling: Why and How to Use It in Your Marketing
The Guardian | August 2014
Concrete Acts of Kindness Boost Happiness
Business Wire | July 2014
How to be Happy by Giving to Others
Scientific American | July 2014
'Powerful' People More Likely to Save Money
Scienceworld Report | June 2014
The Meaning of Happiness Changes Over Your Lifetime
The Huffington Post | June 2014
This Is the Feeling that Makes Saving Money Easier
Business Insider | June 2014
Cultivating Happiness Often Misunderstood, Says Stanford Researcher
Stanford Report | April 2014
Why Chasing Happiness May Leave you Feeling Unhappier Than Ever
Forbes | April 2014
The Secret to a Successful Interview: Great Storytelling
USNews | April 2014
Cultivating Happiness Often Misunderstood
ScienceDaily | April 2014
Why Storytelling is Charity's Best Weapon for Good
Desert News | March 2014
A Happy Life May Not Be a Meaningful Life
Scientific American | February 2014
Stanford Research: The Meaningful Life Is a Road Worth Traveling
Stanford Report | January 2014
Make Time for Awe
The Atlantic | December 2013
Millennial Searchers
The New York Times | November 2013
Secrets of Happiness
The Huffington Post | October 2013
Seven Deadly Sins: Why Do Company Stories Come Across as Dry and Flat?
Economic Times | October 2013
A Save-the-World Field Trip for Millionaire Tech Moguls
The New York Times | August 2013
How Happiness Changes With Age
The Atlantic | May 2013
Experiencing Awe Can Improve Your Life Satisfaction
Lifehacker | February 2013
Secrets of America's Happiest Companies
Fast Company | January 2013
There Is More To Life Than Being Happy
The Atlantic | January 2013
How To Spend Time In Ways That Make You Happy
Business Insider | November 2012
You May Have To Choose Between A Happy Life And A Meaningful Life
Business Insider | November 2012
The Experience of Awe Can Slow Down Perceived Time in People's Lives
The Washington Times | October 2012
How to Make Time Expand
Boston Globe | September 2012
Not All Happiness Is the Same
The Huffington Post | July 2012
Being in Awe Can Expand Time and Enhance Well-being
ScienceDaily | July 2012
Moments of Awe Affect Our Perception of Time
BusinessWire | July 2012
Making Time Stand Still. Awesome.
The Huffington Post | January 2012
The Dragonfly Effect
Stanford Social Innovation Review | Winter 2011
Harnessing Social Media to Make a Difference
Forbes India | July 2011
If Money Doesn't Make You Happy, Consider Time
Forbes India | June 2011
What It Means To Be Happy Changes As Employees Age
Fast Company | April 2011
7 Deadly Sins of Business Storytelling
OPEN Forum | February 2011
The Corporate Pursuit of Happiness
Fast Company | February 2011
The Power of Storytelling: What Nonprofits Can Teach the Private Sector About Social Media
McKinsey Quarterly | Feb 2011
Why The Revolution Has Been Tweeted: The Dragonfly Effect
Forbes | February 2011
Social Media for Social Change: Stanford Professor Uses Facebook, Twitter and Personal Stories to Promote Bone Marrow Donations
Stanford Report | December 2010
Small Change: Why the Revolution Will Not Be Tweeted
The New Yorker | October 2010
Malcolm Gladwell: Twitter, Facebook, and Social Activism
The New Yorker | October 2010
A Stanford Graduate School of Business Course Harnesses Social Media to Make a Difference
BusinessWire | February 2010
Do Stereotypes Drive Consumer Purchases from for-Profit or Nonprofit Organizations?
ScienceDaily | February 2010
20 Inspiring Women To Follow On Twitter
Forbes| February 2010
Something for the Weekend
Financial Times | February 2010
An Almanac of Internet Emotion
Scientific American | January 2010
Time Vs. Money Which Rules Buying Decisions?
Forbes | September 2009
Marketing Lessons from the Lemonade Stand
Inc. | April 2009
Does Happiness Have a Price Tag?
CBS MoneyWatch | April 2009
Emphasize Time Spent Rather than Money to Lure Customers
BusinessWire | March 2009
Why to Tie Marketing to Time, Not Money
Wall Street Journal | March 2009
Charities Should Ask for Time Before Money
BusinessWire | December 2008
Care to Know the Motivation Behind That Gift, Love?
The Washington Post | February 2008
When We Cook Up a Memory, Experience Is Just One Ingredient
The Washington Post | May 2008