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Jennifer Aaker profile

Dr. Jennifer Aaker is the General Atlantic Professor and the Coulter Family Faculty Fellow at Stanford Graduate School of Business (2020-21).
A behavioral scientist and author, Dr. Aaker is a leading expert on how meaning and purpose shape the choices individuals make, how time can be spent in meaningful and unconventional ways, and how technologies including Artificial Intelligence (AI) and Mixed Reality (XR) are redefining human interaction. Dr. Aaker is widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. Dr. Aaker is the co-author of several books including the award-winning The Dragonfly Effect, Power of Story and Humor, Seriously.

At Stanford, she teaches classes including Designing AI to Cultivate Human Well-Being, Rethinking Purpose, A New Type of Leader, VR/AR: Scaling Empathy in an Immersive World, Power of Story, and Humor: Serious Business. She is the recipient of the Coulter Family Faculty Fellowship, Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award. Dr. Aaker serves as a board member and advisor helping leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing new leadership types anchored on purpose, fueled by levity. Personally, she counts winning a dance-off in the early 1980s among her most impressive feats; and she is an early adopter of the family sabbatical where she and her family journey to far-flung places to become citizens of the world.

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