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Jennifer Aaker

Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at the GSB. Her research focuses on how meaning and purpose shape the choices individuals make, how money and time are spent in ways that cultivate long lasting happiness, and how technology can be used to positively impact human well-being. She teaches Designing AI to Cultivate Human Well-Being with the goal to build machine learning capacities that optimize for human thriving, at the individual level and societal level.


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