Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on how meaning and purpose shape the choices individuals make, how money and time are spent in ways that cultivate long lasting happiness, and how technology can be used to positively impact human well-being. Dr. Aaker is widely published in the leading scholarly journals and her work has been featured in a variety of media including The Economist, The New York Times, The Wall Street Journal, Washington Post, The Atlantic, NPR and Science. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, the Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award in 2019. She also cooks poorly (and is equally proud of that).