Skip to content Skip to navigation


Jennifer Aaker

Dr. Jennifer Aaker is a behavioral psychologist, author, and General Atlantic Professor at the Stanford Graduate School of Business who studies how meaning and purpose shape the choices individuals make, how time can be used to create meaning in unconventional ways, and how technology can be applied to break down barriers and positively impact human well-being. Dr. Aaker is widely published in the leading scholarly journals and her work has been featured in The New York Times, The Economist, The Wall Street Journal, The Washington Post, The Atlantic, NPR, and Science. Dr. Aaker co-authored the award-winning book, The Dragonfly Effect, and is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award. In terms of personal accomplishments, she counts winning a dance-off in the early 1980s among her most impressive feats, and cooks very poorly.


view detailed bio