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Jennifer Aaker

Dr. Jennifer Aaker is a behavioral psychologist, author, and General Atlantic Professor at the Stanford Graduate School of Business. She studies how meaning and purpose shape the choices individuals make, and how AI and innovation evolve those choices and impact human thriving. Dr. Aaker is widely published in leading scholarly journals and her work has been featured in The New York Times, The Economist, The Wall Street Journal, The Washington Post, The Atlantic, NPR, and Science. Dr. Aaker co-authored the award-winning book, The Dragonfly Effect, and is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award. At Stanford, she teaches classes including Rethinking PurposeA New Type of Leader, Humor: Serious Business VR/AR: Scaling Empathy in an Immersive Worldand  Designing AI to Cultivate Human Well-Being. Personally, she counts winning a dance-off in the early 1980s among her most impressive feats; and her abbreviated cooking skills have earned her family Doordash Platinum status.


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