Skip to content Skip to navigation


Jennifer Aaker

Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time, money and happiness — how people choose to spend their time and money and how those choices drive lasting happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, Stanford Distinguished Teaching Award, and the MBA Professor of the Year Award. She is also the proud mom of three beautiful brilliant children (said without bias) and one beautiful dog (not brilliant, but she is still proud of him).


view detailed bio