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Jennifer Aaker

Dr. Jennifer Aaker is a behavioral psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money and how those choices drive lasting happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, the Stanford Distinguished Teaching Award and MBA Professor of the Year. Noted for her early work on the dimensions of brand personality, Dr. Aaker's current research focuses on the differences between happiness and meaning, the power of story in decision making, and how to build global brands across cultures. At Stanford, she teaches Designing AI for Human Well Being (with Fei-Fei Li), Rethinking Purpose and A New Type of Leader: Anchored on Purpose, Fueled by Humor. More recently, she has begun to teach Humor: Serious Business. Unanimously voted the least funny person in her family, she is definitely not teaching this class out of spite. 


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